#64: Should I start a podcast or a YouTube channel?

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Speaker 1

Podcasts are so intimate because I'm literally in somebody's ear, which is way different than YouTube. You're getting the best version of them on YouTube, but on podcasts you're getting the deepest version of somebody. Do you want God's plan for your life? Do you want to discover your calling? Do you want to build a business with God's will?

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Speaker 1

Hey, girl. Hey, I'm do that business and faith coach. After a decade in the military, the Air Force said Clara and I had to find my true calling. Want to know how God protected my life from a cybersecurity engineer to a faith and business mentor? In this podcast, I'll teach you how to start a business. How to know your business is God's calling monetization techniques, how to trust the Holy Spirit and how does set boundaries to listen to His Word alone.

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Speaker 1

Ready to become unapologetically unstoppable.

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Speaker 1

Hey, girl. Hey. You know, before I. Well, during my self-discovery journey, a big part of it was YouTube. I got hooked up with this girl. She was, like, running things over in the YouTube world. And I fell in love with a creator video. Now I will tell you that I was very scared. And the only reason my podcast is not on YouTube also is because I don't want to put my makeup straight up.

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Speaker 1

So let's talk about YouTube and the power of video. So right now, YouTube is the biggest search engine ever. And that's because Google owns it. So obviously. Let's go. Right. And YouTube is like this unique thing where you can make a video and then it can work, work its magic. Years later, when I first started going over on YouTube, I was in real estate and she was telling me about how one of the people that they knew were teaching a YouTube video and one of the people that they knew was a real estate agent and he used it and how he used it.

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Speaker 1

And I was like, Oh, that's cool. I'm new at this whole online marketing thing. I don't know anything about business. I just got into the military. I think I can make a video. Let's try this out. Literally all the videos that I made did not start popping off until a year later after I was already out, after having already decided that I wasn't going to do YouTube anymore.

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Speaker 1

So it is a long game platform if you're in it and you think that you're going to make a couple of videos and go viral real quick. That's not what it is. It's you're going to make video after video after video after video, and you're not going to see any real momentum at first. It's slow and steady wins the race, right?

00;02;48;22 - 00;03;14;06

Speaker 1

It is a long game, which means it will be there forever. And I love YouTube and I really should be over there because that's the best. Because people can see my face, my expressions, whatever I'm saying, how I look and you get a better sense of who somebody is through YouTube, through video. In fact, I don't even use a boxer with my team.

00;03;14;16 - 00;03;31;23

Speaker 1

We use Marco Polo so I can see their face. I like seeing them because of the power of video, it gets another layer of who that person is, right? Like you're hearing my voice, you're hearing goyim. You can connect with me over on YouTube, but it's not all in one. You know what I mean? It's an all in one.

00;03;32;23 - 00;03;56;12

Speaker 1

You see people's mistakes. I say that lightly, just like their quirks, their mannerisms. And I love seeing that because it tells me something else deeper about them. And speech and communication is more about the body than it is just words, you know, like it just is. And I love visual storytelling. And like, you can engage with somebody on YouTube in a way more personal way.

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Speaker 1

Like, I feel like I know people on YouTube, there's a YouTube or they followed for a long time, and she recently quit YouTubing, but I was like, Where do gym marbles go? She's hilarious. Where is she at? And she just fell off YouTube. But you know what? I can still go watch her videos from years ago because they're so hilarious.

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Speaker 1

And the thing about YouTube is you can use a keyword search to find something, right? Let's say that I'm looking for how to make a YouTube video. And you say, how do you make a YouTube video? And 15 million videos would pop up all sorts of different people from the very beginning of YouTube ten years ago to, like probably yesterday, somebody making a video like that.

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Speaker 1

So it's very interesting to see how people are using video to sell, not even to sell, to Storytel, to engage, to be a member of a community, and then also be versed in podcasting. Right. So I love podcasting because I'm a mom. I've got kids. I can't sit there and watch a video. I don't have time for that.

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Speaker 1

But I put you in my ear. I can listen to you while I'm doing laundry or I can listen to you. I'm going on a walk and it's more convenient for me because I get to hear my people in my time. Right. People always like listening to podcasts while they're driving. I don't drive anymore because I work from home, but I love listening to podcasts or books on tape when I'm going on road trips.

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Speaker 1

A couple months ago, we went on a road trip to South Carolina and we were in the car for, I think it was like 12 hours or something. The girls were in the backseat with their iPads. They had all sorts of different things that they could play with. And my husband and I were learning. We were listening to podcasts, we're listening to books on tape, we're audio files, and it was great.

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Speaker 1

So because of that, that has a different relationship with somebody, right? It's like a more intimate way to get to know somebody, because I know that when I'm listening to a podcast, they're just kicking it, they're just keeping it real. And I feel a little bit deeper with somebody on a podcast because on YouTube I just feel like I'm just getting like their best version of themselves, right?

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Speaker 1

Like I said earlier, I'm not gonna do it because I wouldn't, I would have to put on makeup every day. But here, I could just really give you my heart. I can give you everything. And I feel even better about that because you know who I am now. This is the real me. Like, this is Jeannette just doing her thing, just talking about podcasting and YouTube and which one's better.

00;06;33;02 - 00;07;00;07

Speaker 1

And I think that it depends on who you're performing content for or the state of business that you're in right now. For me, I can't be on YouTube. I would not be consistent enough for how I would want to do a YouTube channel. I just can't. So I'm in this stage of my life where I said, like, I've got two young kids, I work from home, I've got a husband, I'm homeschooling.

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Speaker 1

What? There's no way that I could just sit around and make a YouTube video. If I did, it'd be like everybody would be around me. It wouldn't feel like I was in my zone. It wouldn't feel like I was talking to somebody about something important. So when you make the decision, if you're going to be on a podcast or YouTube and both are long form content like every time somebody listens to a new podcast, what's the first thing they do?

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Speaker 1

They find one, a title that looks interesting, and then what do they do? They go back to the beginning. Let me see where they start it, and then they go back to where they're at now and they go back and forth, right? Because you want to hear the journey. You want to hear what they were doing. And that's why I love podcasts, because no matter what I like, you're going to listen to the bad version of the podcast, you're going to listen to the bad stuff.

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Speaker 1

But on YouTube, I'm not going back to all your old videos. Not really. I want to see what you're doing now. And that's great that you have a million videos or if I'm looking for a specific thing and that just happens to be an old video, but I'm not going to search you out and then look for your old videos.

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Speaker 1

I'm just not going to do that. And if you are in a period of life where you can do both YouTube and podcasting at the same time, gold, gold. This age is like if you do a podcast, it will grow. If you do a YouTube channel, it will grow. That's just the place that we're at now. This is like back I don't know, 20 years ago when we were all doing blogs.

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Speaker 1

If you have a blog, it will grow. Yes. If you do a podcast or a YouTube channel, it will grow. You just have to be consistent. So that's my tip for the day is to be consistent with whichever platform you're going to go with. And if you have the capacity, do both. Because, yes, doing both makes sure that SEO, which means search engine optimization.

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Speaker 1

So that way when somebody's searching for your content, they can find you and find your content and boom, you have some new, new fans. Okay. So I want you guys to know that talk soon. Wow. That was so good. So I know that you know somebody that also needs to hear that. So share this episode. Leave a review.

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Speaker 1

And I would love it if you could watch my free workshop at Jeanette Petersen dot com slash missing piece. I'll see you guys over on the grams at Jeanette Peterson bye.