#11: Integrity First

Jeanette Peterson 0:06

I want you to take five minutes and think of those things that really, really bother you about the industry. Write them down, and then don't ever do those things.

Jeanette Peterson 0:32

You're listening to the unapologetically unstoppable podcast, it's about going deep into who you are made to be. And following that, no matter what, where your calling is in the front seat, and fear, well, it's trying to stop you. But fuck that guy, and getting the tools and tips to become an unstoppable. I'm your host, Jeanette Peterson, where not too long ago, I had to find my calling here, you'll hear from me and other online experts on how to discover your calling, the steps to make it happen, and how to monetize it. I believe in we're unapologetic about our calling, we become an unstoppable expansive force. So let's get started.

Jeanette Peterson 1:40

Hey, girl, hey. So if you didn't know, I was in the military for 11 years, and we've got these things called core values. So in the airforce, the core values are integrity first, service before self, and excellence and all you do. So I am a big, big fan of core values in general, and in your own life, etc, etc. Right. So some of the core values that the Air Force has, I think were manipulated to be toxic in some ways, especially service before self it, it made people think like, it's a horrible you. So you must do everything you're supposed to do till you bleed until you die. And then if you're dead, then you have to come back, resurrect yourself and keep going because this isn't military, but service before yourself. And so it was manipulated to make people do things. I mean, in its core essence service before self doesn't necessarily mean something bad, but it can very easily be portrayed as bad right? Integrity first, I am 1,000% Down with that one. I am a truth teller I am I live within my integrity. There are certain things in our business that we just will not do. Straight up won't do. Me I wasn't I've talked about this. And when we first came together, we were trying to decide what that looks like. We were like, do we only want to hire military spouses or military veterans? And we thought about it. And although that is something that we will take into consideration, it is not like an end all be all if somebody's not in the military. That's not, that's not a thing, like it is a value. It's not a core value, you know what I mean? Like, some things are just like to my core, non negotiable core value. That's not a core value. I don't feel that strongly about that.

Jeanette Peterson 3:40

One of them is integrity, though. So for us, it means always doing what we think is right. And in a very holistic way, non spammy way we do business. Which means you're not going to get a DM from us about every story that we create. That's just that feels spammy to me. Not gonna do it. It's impersonal. It just feels gross and yucky. I have a friend that I look up to in the industry, and they are sending out DMS of their conference coming up and then offering a discount code to go to the conference. I was like you, like I understand that is technically a marketing technique. And using like bots is a marketing technique. But that is not something that I ever want my brand to be associated with. I just feel like that's sleazy.

Jeanette Peterson 4:43

. I I'm not going to send out: 1000

Jeanette Peterson 6:34

being messy, and like sloppy and drunk, and like, all those negative connotations with messy, there's positive with messy but like the gross, messy, messy attitudes, messy, mindsets, messy, all of those things are emotionally messy. We don't stand for discrimination of any kind, we have a heart of positivity, and always think people have their best intentions. Those are some of the things that we really lean into when it comes to our core values. So we believe that in every part of our business, not just like one part and part of the coaching or part of our funnel week or anything like that, it is just basically who we want to embody as people in every part of our business, there's a common malady in the industry, coaching on winter's providing, that says, Do what I say not as I do. And I say fuck that, like lead by example. That's what I say, do the things. Because that's who you are, and embody that person instead of do as I say, not as I am. No, I want to be that person. So it's easier for you to follow because I'm just being me. And I'm not like saying, take the moral high ground here, I'm not coming from a place of that. I'm just saying, if you want to influence people and change people's lives, you have to be different. You can't be just like everybody else. So that's what I'm here for. I'm here to be different than everybody else. Where some people might fight over X, Y, and Z. Or say you didn't do this. So I want half my money back. I'm not here for that.

Jeanette Peterson 8:26

I'm here to give you the best version of me every single time. And if that's not good enough for you, that's perfectly fine. You are welcome to walk out the door. But I am going to live in my integrity and I'm going to give you the best that I can every single time, no matter what, because I don't have a problem with my integrity. I don't have to think about if I was lying or misinterpreting something, or trying to get over on you or make more money. I don't come from that heart place. So I want you to take five minutes and think of those things that really, really bother you about the industry. Write them down. And then don't ever do those things to anybody. If it bothers you that much to write it down. Make that a personal stance for you that you stand against that. Sometimes it's easier to see what you stand against rather than for and it'll be easier after that. So take five minutes and do that. And then take five minutes and write down what you are for what you do stand for what you will fight for.

Jeanette Peterson 9:37

Because I don't fight for everything. I don't have time for all that. But there are certain things that I'm gonna go hand for. And my integrity is one and doing the best that I can is another one. And believing in women is like 5 million times. Yes for me. Full body. Yes, I believe in women. There's nothing wrong with living into the power of that you are. God puts desires in our heart for a reason. Every single one of us has the same blood that rose Lazarus in our veins. We have that power. So why aren't we stepping into that? I think that's a disservice to God. That's a whole nother thing. So I will get back. I'll get into that some other time. But write down your core values. What do you stand for? What do you not stand for? See

Jeanette Peterson: 10:51

Oh my goodness. Now I know you're ready to take this to the next level. So what you need to do is go to Facebook join a community of bad as unapologetically unstoppable women at the unapologetically unsolvable community. And you can find it in the grants at Jeanette . Peterson or at Peterson and Bell. This podcast was created by me, Jeanette Peterson, and Allison Hartman. Our producer is The Amy Williams. We'll talk soon

Podcast Transcription provided by www.theamywilliams.com