Episode 59

Why Your Podcast Host Matters

Are you thinking about moving your podcast to a new host? In this episode Jeanette tells you everything about her experience with Captivate, the importance of choosing the right hosting platform and sticking with it for better SEO and podcast growth. 

Jeanette recently started to move her website and all her content to Kajabi and she pondered whether she should move the podcast there too. That's why today she's come to tell you what she found out, and what she decided. Your podcast hosting is not a minor decision, it is better to stay in one place to maintain consistency and deepen connections with listeners.

In this episode: 

  • The importance of your podcast hosting platform
  • What to consider if you are thinking about changing hosting
  • Backlinks, SEO and how they impact your community growth. 
  • The benefits of using Captivate as a podcast hosting platform

Wanna go deeper? Start HERE https://jeanettepeterson.com/missingpiece

Connect on the grams https://instagram.com/jeanette.peterson


Hey, girl. Hey. I was going to move my podcast to KGB. Now, you might be wondering, girl. I don't know what that is. What are you talking about? Why would you move it? All the questions, right? So let me tell you, first of all, why I thought about moving. I thought about moving it because I'm on Captivate seems to be working fine.

There's no issues. It has a lot of like you press one thing and automatically sends it to all these different places for distribution. It has a place for ads. You can put specific ads in there, you can have gas. They'll just show up and it's super easy to put things in there. It's got a section for us. Yo, I was doing some deep dove research on Is this the best platform for my podcast?

Right now I'm moving my website and all my new stuff over to good jobs. So I've got a job and I've got MailChimp as my backup for my email because I like a trusted SD and I was thinking, Well, good job now I can host podcasts, why don't I just buy podcasts every year? So, so I started doing that and I was like, All right, this is a great idea.

It'll all be in one place. I can just easily manage everything. Perfect, easy peasy, peasy, right. But no, no, no. The distribution does not seem to be as well. Like, I have to, like, go in there and manually put it on Stitcher and Spotify and Apple and fact script doesn't even have Stitcher, so it is not even an option.

I can only put it on Apple. Google and Spotify can put it on Amazon. So I was thinking, you know, I was looking at my analytics over on Captivate and I was like, okay, there's a lot of people listening to the podcast all over the world and they don't have these three things. So if I want to get more people to listen to the podcast, if I want to have more impact with the podcast, I can't be restricted to these three locations.

That was the first thing for me. And I was like, No. And then also Kajaki is a course creating platform. It is perfect for your courses. It hosts courses very well. It's very easy to use. It's has websites that are not the best, but they're great for if you're just starting out, which is why I'm using it. And it seems perfect, but it's not a podcast.

It's not at all for podcasts. In fact, I'm definitely not going to use it. I can't do ads. The SEO is not even a thing over there as it is as specific for SEO. It doesn't do Amy. It doesn't do a lot of things that I may want in the future and things that I'm using now, like the analytics there are no real analytics over there.

There's not a dashboard. I would have to go into each individual player and look at the analytics of each episode. I don't want to do that. I really like enjoying seeing all the different things in all the different maps and things that they have and captivate. I'm not getting paid by captivate by the way, but I really, really enjoy the way Corddry has a set up.

So my best pick for:

That number one for me, I don't want you to move your podcast and have all these backlinks going somewhere else. It no longer exists. Your RSS feed is inherent to wherever you're hosting your podcast, so I'm just gonna leave it there. I'm not moving my podcast. I don't want to even, like, change any web addresses or anything like that.

I just want to leave it how it is. I want to create a community. I want to create people who are going to listen, who are going to get deep dived, and who are going to go great with my vibe and my no B.S. attitude and just like my punchiness my yes, yes, yes, yes. I love that. Right?

e going to start a podcast in:

That will never work for you. Stay in one place. Those links mean something, especially to search engines. The longer you're on a place, the easier it is for to find you and it will keep crawling and bring you closer to the front page. So if you want any, like real depth with people, real depth with your listeners, you have to stay on the front page of search.

In order to do that, you can't be moving your stuff. Don't move it ever. I mean, obviously, if you have to move it, move it, but it's better if you don't. So that's why I'm not going to move mine. I did some research. I thought it would be cheaper, but honestly, it's not cheaper if I'm not giving people.

I'm trying to impact that. Impact is dollars, honestly. So I'm not moving it because it will cost me more.

About the Podcast

Show artwork for Unapologetically Unstoppable
Unapologetically Unstoppable
Jeanette Peterson - Kingdom Business Coach & Speaker for Christian Women

About your host

Profile picture for Jeanette Peterson

Jeanette Peterson

Jeanette Peterson is a United States Air Force Veteran, Mom, and Speaker. She is using her gifts for God's purpose; helping others become unapologetically unstoppable.